http://www.commercialappeal.com/news/2011/apr/23/advantage-griz-nba-playoffs-game-3-grizzlies-91/

“Two hours before tipoff, rapper Teflon Don warmed up the pep rally crowd in the FedExForum plaza with his rap dedicated to the Grizzlies. It was so catchy that even Heisley was chanting the rap’s M-E-M-P-H-I-S spell-out. Memphis Mayor A C Wharton and Shelby County Mayor Mark Luttrell kept the masses fired up. “You gotta believe, that’s what it’s all about,” said Wharton, working the crowd with the rhythm of a preacher. “And we … be … lieve in the Grizzlies. This whole town is built on believing.” Looking at the FedExForum and the Westin Hotel, Luttrell noted what the Grizzlies have meant to the development of downtown Memphis and for the future of pro sports in the city. “Fifteen years ago, this was a vacant lot in a scrubby downtown. Look at it today. Look at what the Grizzlies have done for Memphis. “Though the Grizzlies have been here 10 years, this is just the beginning for a renaissance of professional sports in this community.” “